Revenue was off in 2009, and you want to stabilize it, or increase it over the next few years. You have existing sales reps that sell, so why not hire an additional one to go out and beat the street for you? Before creating and posting the job description, keep reading:
Are your expectations realistic?
Have you [...]
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A Special Tea & Trends Event at Roth Distributing
Your pencil can’t get any sharper. You can wait for things to get better, or you can focus on beefing up the top line and improving your competitive position. Learn what leaders can do to improve the revenue side of the equation in 2010.
Wednesday, January 20, 2010, [...]
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This article appeared in the NARI Minnesota Newsletter (Winter 09/10)
Your pencil can’t get any sharper. You’ve done everything you can think of to minimize overhead and shrink job costs. With nothing left to cut, you can wait for things to get better, or you can focus on beefing up the top line and improving your [...]
Filed under: budget, strategy | Tagged: budget, marketing, strategy | 1 Comment »
Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding, by Chris King.
The owner of GreatWay Roofing, Rod Menzel, was inspired to rebrand his company when he attended a conference and learned about Blue Ocean Strategy, a book by W. Chan [...]
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I was recently invited to a talk by Phil Styrlund about adding value to B2B relationships, sponsored by Vistage. Almost as an aside, Phil mentioned this matrix, which I quickly scribbled on my napkin. I don’t remember what he called it, or if he had a name for it — so I’m calling it the [...]
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A remodeler recently asked me the following question: “How much would it cost to send the same postcard to my list of 4000 contacts and prospects, four times?”
The answer was about $2.00 per contact, or 50-60 cents per postcard. That would be enough to cover creative, printing, mailing, and postage. (But not photography or custom [...]
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Bungalo Group’s marketing blog for home improvement industry has been added to the b2b marketing zone. The B2B Marketing Zone is a community collecting and organizing the best information on the web about B2B Marketing.
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If you Google “remodeling” in Minneapolis, here’s what you’ll see:
By now you’ve noticed the map – with local business results – that Google often displays at the the top of their search results. You can check the “completeness” of your listing, and you can also post photos and video! A current listing can help drive [...]
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Just received an email from NARI about the COTY Awards. This little nugget from the email jumped out at me:
Fact – In 2008 each category averaged 6 entrants. Though the competition is stiff, a 1 in 6 chance at winning are good odds!
Entering makes sense for a few reasons:
1) Feels good — provides a much-needed morale [...]
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I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and print production. Long story short — by changing the configuration of a brochure and making it more appealing visually, I was able to reduce my client’s printing costs on a job from $3231 [...]
Filed under: strategy, tips and ideas | Tagged: sales, strategy | Leave a Comment »
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