I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. I pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release, a very good how-to summary. Unfortunately, she’s a little late — her press release should [...]
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Just received an email from NARI about the COTY Awards. This little nugget from the email jumped out at me: Fact – In 2008 each category averaged 6 entrants. Though the competition is stiff, a 1 in 6 chance at winning are good odds! Entering makes sense for a few reasons: 1) Feels good — provides [...]
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While googling “referrals remodeling” looking for information about how builders and remodelers create “buzz” and referrals, I stumbled across a video clip about “Dumpster Day.” This is one of those brain-dead-simple, wish-I’d-thought-of-it ideas. And it goes like this: Got extra space in your dumpster at the end of a project? Offer to let past customers [...]
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