Posted on October 21, 2009 by Kristin Kowler
A remodeler recently asked me the following question: “How much would it cost to send the same postcard to my list of 4000 contacts and prospects, four times?”
The answer was about $2.00 per contact, or 50-60 cents per postcard. That would be enough to cover creative, printing, mailing, and postage. (But not photography or custom [...]
Filed under: budget, direct mail, strategy | Tagged: direct mail, strategy | Leave a Comment »
Posted on September 9, 2009 by Kristin Kowler
Any Dale Carnegie graduate will tell you: one of the easiest, and most effective ways to touch customers and nurture relationships is with greeting cards. I keep a plastic bucket full cards and stamps right next to my desk. (It seems I’m sending a lot of sympathy cards these days.) Unfortunately, it can take me [...]
Filed under: direct mail, tips and ideas | 1 Comment »
