Lately it seems every time we meet with a residential contractor they mention neighborhood mailings. “I tried job site mailings,” they whine, “but it didn’t work.” This is not surprising. The purpose of job site mailings is to capitalize on your presence in the neighborhood. Makes sense. But wait a minute…. What are the chances that [...]
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A remodeler recently asked me the following question: “How much would it cost to send the same postcard to my list of 4000 contacts and prospects, four times?” The answer was about $2.00 per contact, or 50-60 cents per postcard. That would be enough to cover creative, printing, mailing, and postage. (But not photography or [...]
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Any Dale Carnegie graduate will tell you: one of the easiest, and most effective ways to touch customers and nurture relationships is with greeting cards. I keep a plastic bucket full cards and stamps right next to my desk. (It seems I’m sending a lot of sympathy cards these days.) Unfortunately, it can take me [...]
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