If you are better, you should look better.

Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding, by Chris King.
The owner of GreatWay Roofing, Rod Menzel, was inspired to rebrand his company when he attended a conference and learned about Blue Ocean Strategy, a book by W. Chan [...]

Intelligent branding

Last night we caught one of the last performances of Intelligent Homosexual… at the Guthrie. Afterward we were talking about our reactions. The show was brilliantly written, masterfully produced, and artfully presented. Nuanced performances were nearly flawless. And yet, all three of us didn’t love it. We appreciated it. But we didn’t love it. Mostly [...]