Kristin is a creative marketer with the ability to design and implement strategic marketing programs quickly and effectively.

Kristin’s very practical skillset includes: strategic planning, project management, copywriting, graphic design, web strategy, and search engine optimization. In addition to her work for Southview Design and Bennett Lumber, Kristin has written and designed countless ads, brochures, newsletters and blogs; designed and built websites; created presentations and learning materials; coordinated tradeshows, meetings and events.

Kristin taps her network of business partners for deep expertise in all areas of marketing communications. Specialists in programming, special events, database design and development, media relations, branding and identity, naming, e-video, photography, variable printing, mailing services are always at hand, just a phone call away.

Kristin has a natural affinity for new technologies and learns software quickly (often without training and just-in-time) As technologies continue to evolve, she’s busy keeping up with new communication channels and social media including: Facebook, Twitter, and Linkedin.
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Southview Design

In November 2004, Southview Design made a very smart move. They outsourced the management and implementation of their marketing program to Kristin Kowler, Genius To Go. In the years that followed, a partnership developed where Ross and Kristin worked together to build a Southview Design “marketing machine.” Ross was always searching for better ways to market Southview’s services, and Kristin brought substantial talent and more than 20 years of experience as a creative marketer to the cause.

In addition to handling the nitty-gritty and creative aspects of the marketing program, she was also a strategic planning partner, contributing ideas, insight, resources, and knowledge along the way.
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Bennett Lumber

In her role as JIT marketing manager for Bennett Lumber, Kristin was responsible for design and implementation of a customer-centric B2B and B2C marketing program with three primary goals:

• improve visibility and homeowner awareness
• differentiate Bennett from “big box” and neighborhood hardware stores
• build stronger relationships with professional customers

The strategic planning process included interviews with customers to identify opportunities to improve the customer experience and a marketing blueprint with detailed timelines and a line item budget.

The budget for the program – which included a mix of print advertising, direct mail, newsletter, events, out-of-home, and website redesign – was approximately 2% of sales. In an 18 month period, sales at Bennett increases from $18 to $30 million, due to improvements in operations and marketing, as well as strategic acquisitions.

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My clients appreciate my ability to think AND do. They often comment on how important it is to have someone who can actually DO stuff, because great ideas aren’t very useful if you can’t get them off the ground. When you go to market as a “Genius” you set the expectation very high, so you’d better have the chops to back it up.

“Kristin is extremely skilled at reviewing a situation or project and distilling all the information down to the core elements. Her insight into audiences and customer response to proposed marketing plans and campaigns is uncanny. I can rely on her to be organized and have keen attention to details on every project we collaborate on. I wouldn’t hesitate to invite her into a project.”
– Tim Bramer, Director of Operations, ArcStone

“Kristin is a bright, talented, creative person who has a keen eye for detail. She has a great imagination that leads to numerous possibilities in creating communication pieces that are eye-catching and purposeful. I highly recommend her for your communication needs!”
– Alice Woog

“Kristin is a multi-talented resource whom I highly recommend. – She can see the “big” picture of what you’re trying to accomplish with your marketing and then focuses you on what really matters. – She makes sense of the complex and then simplifies it. – She’s strategic in her work, but also able to put together and implement a tactical plan. I use Kristin when I need a resource who gets it and gets it done!”
– Jill Konrath, chief sales executive, sellingtobigcompanies.com

“Kristin produced a hard copy visual brand for my company that 5 years later people are still commenting on when they see my cards or promo material. Her work was innovative and translated what my company stands for very effectively.”
–Jaki Scarcello, Big Thinking Women

“Kristin Kowler blends her writing and Web design talents to produce communications materials of all kinds that capture audiences’ attention, and inspire them to act.
– Melanie Lundheim, GoodCopyFast.com

“Having worked with Kristin for several years I have become accustomed to her creative ways of helping her clients attract new business and retain current clientele. Kristin has a diverse skill set which sets her apart from the crowd – she also has the flexibility to “set-up shop” inside her clients headquarters, giving her a feel for the inside atmosphere and core competencies which in turn helps her convey a “true to the core” marketing message for her clients time and time again.”
– Brian Ingle, Account Executive, Diversified Graphics

“Kristin focused her talent on a project which had been neglected for months. The results were increased sales and stronger relationships with distributors.”
– Sue Scott, Director of Marketing, Bernafon-Maico